Ready to take your marketing comms to the next level?
Finding the right words and presenting them in an impactful way can be a game-changer. Ansal Trafford is an experienced copywriter, art director and marketing consultant. He now helps businesses and charities to craft compelling content for websites, video scripts, newsletters, blog posts and social media.
Want to find out how he can help?
Elevate your messaging with our Creative Insights
When planning your marketing communications, there are two important questions to answer, ‘What are we aiming to achieve?’ and ‘Who are our target audience?’ If you want your messages to be more effective, try using the PASS technique.
PASS stands for Purpose, Audience, Structure and Style. Think first about the results you want or need to achieve. Then consider your target audience. The structure and style of should always be closely linked to your purpose and audience.
Ready to elevate your marketing communications?
Why does content need to be mobile friendly?
According to Uswitch, by November 2021, mobile phone users were accounting for almost half (47%) of the UK's website traffic. As these figures continue to rise, so will the number of visitors who are viewing your website on mobile devices.
Whilst most websites are now mobile-responsive, when we are faced with paragraphs of text on a small screen it can be very off-putting. To avoid turning your visitors off, try using snippets of text with ‘Read On’ buttons or edit your text until only the key information remains.
Want to discover how easily your content can be improved?
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Check out my posts about visual communication and content strategy or join one of my ongoing discussions. You never know who might be reading and decide to look you up!