Why we all need to post blogs… And how not having a regular blog can harm your business.
If you are a business owner, you may find this helpful…
Do you have a website without a blog section, or have a blog section but rarely if ever post new or customer-orientated content? If so, this blog post is for you.
Websites that fail to post new content are not just missing out on potential sales leads. They may also be negatively affecting your online visibility, business credibility, and your ranking in Google.
Want to know why consistent blogging is essential for online survival in 2025?
Read on.
Why businesses need to post regular blogs
In today’s digital world, content is currency. Businesses that blog consistently generate 67% more leads per month than those that don’t.
You might want to read that again.
That’s because blogs do more than just fill space. They build domain authority, improve search visibility, and can demonstrate you are an expert in your field.
Domain authority needs to be earned
Search engines reward websites with fresh, valuable and informative content. When you post post regular and valuable blog content, Google will see your website as being active and relevant.
Why is this important? Because it helps boost your domain authority, which Google uses to rank websites when people are searching for information and content.
Once you have a well-designed website, the next logical step is to post new and regular content that connects with your audience and speaks the language of Google.
The goal is to build trust and credibility whilst also supporting your website’s SEO.
The cost of remaining silent
If you’re not posting a regular blog it may not just slow things down. It could eventually lead to online decline. When business blogs and websites go quiet, three things can be negatively impacted:
Your Visibility: No new blog equals fewer indexed pages and less organic traffic.
Your Credibility: A neglected blog can make your business look inactive and out-of-date.
Opportunities: Blog content can easily be repurposed into newsletters, social posts, and LinkedIn articles. It can also increase the number of touchpoints with your audience.
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Blog content that converts
Informed by in-depth research into your business, the content Creative Insights creates for our clients is focused and strategic. It will also help your businesses to connect with your target audience and to improve your domain authority.
Whether you’re a business owner, or a designer who creates websites for their clients, with regular, strategic and customer-focussed blog content you can:
Improve the ranking of your website in Google
Build long-term trust with your target customers
Convert passive readers into warm sales leads
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Blogging builds domain authority
Without regular blog posts, you could be missing opportunities to attract, inform, and convert potential and ideal clients. When written well, regular blog posts can become part of your growth engine. When written poorly, or ignored completely, they can become a business liability.
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Ready to raise your online game?
Book a free Discovery Call to discuss your goals and steps that can be taken to build your domain authority. Discounted rates are available for clients who require regular blog posts.
To begin the journey, click the link below to schedule a call.
